You have an unique story to tell and we know how to tell it. We create personalized public relations and marketing campaigns to get your brand into the right hands. We target key media, engage influencers and develop creative to achieve your goals.
Whether you want to introduce yourself to the world, launch a new business, introduce a new product or develop a project for a cause, we will craft a custom program to help share the good news and make your brand known.
PR is one of the most valuable tools you can use to showcase your image to the general public. Creating effective branding for your product, your brand, your business or yourself will set you apart from your competitors. As your public relations agency, we will help you put your best foot forward every day.
We will craft your story and ensure you aren’t just part of the conversation, but are leading it.
discover the possibilities
discover the possibilities
Interested in our PR and marketing services? We start by setting up a call or meeting to get to know your business better and discuss which of our services can be the most effective in meeting your goals.
After we speak, our team will put together a scope of work that outlines the details of our proposed PR and marketing plan. This provides you details on the overall strategy, the types of media we will target, marketing activation tactics, etc. You review, make changes, we discuss some more and revise until we are on the same page.
Once our scope of work is approved, we start! You’ll be involved as much or as little as you want in the day-to-day and we ensure full transparency and open communication as we help you achieve your goals.
Why is that? Well, each client has a different goal and this requires us to employ different strategies. Bottomline is we can’t give you a price point without speaking to you and learning more about your goals.
But, we can give some examples to provide some context.
Looking to launch, build or grow your businesses by securing high profile, cost-effective media exposure then we recommend a PR strategy designed to take your new or existing idea to big audiences in a quick, effective way.
To start, within the initial 90 days, we will work with you to identify the key audiences, markets and key influencers and PR opportunities to target high profile print, online and broadcast media. We will craft engaging releases to get your business noticed and profile the company, products, services and the team to build trust and credibility. Then, working with our established network of media contacts, we will generate the kind of media exposure that will give your business a boost, including product reviews, features, write-ups, interviews, Q&As, expert comment and guest articles. We will continue to work closely with you over the 12 week period to generate both proactive and reactive media opportunities to generate a buzz about your business!
With a monthly engagement we will pioneer and develop new channels to elevate and grow your media profile over a more sustained period. We find this longer-term relationship is ideal when you have products or services that can be made relevant to the media at various and targeted times throughout the year, or if you just want to ensure regular exposure to grow your presence and to be seen as a market leader. A monthly engagement is often the preferred choice with fast growth start-ups, aggressive and growth-minded companies that are scaling their business quickly and want to incorporate PR activity such as award entries, brand building, case studies, partnership announcements and thought leadership into their wider strategy.
Client A – an existing company looking to build brand awareness/increase engagement: Media kit, blogger management, social media strategy, ongoing press releases/media relations
Client B – a new start up looking to establish an online presence and immediate awareness through PR: New web site, SEO management, social media strategy, digital marketing, media training, launch event
Client C – a retail shop looking for ongoing press, event support and a philanthropic strategy: New media kit, ongoing media relations, blogger management, social media support, quarterly event support, strategic partnership management, new product releases