PR 101 Class

I always have small business owners ask if Exclusive PR teaches PR classes and now we do! Exclusive PR will be teaching their first class ever regarding insider PR tips for small businesses. This is a once in a life time opportunity to pick up some insight from an industry expert, CEO/Founder of Exclusive PR-Samantha Frontera. Take advantage of it as tickets are only $20 tonight for a 1.5 hour class.  To purchase your ticket today, click here:

https://theshiftchicago.frontdeskhq.com/courses/108517

Tuesday, August 30
6:30pm - 8:00pm at 4101 N. Broadway Street
Led by Samantha Frontera

This class will review the benefits of PR (public relations) and how it differentiates from marketing and advertising. Attendees will learn how to define their own personal brand for business and learn the basics of handling PR independently. 
 

Additional topics to be covered:

  • PR tools
  • Free websites for PR exposure
  • When to hire a publicist, PR team, or in-house PR agent
  • How much it actually costs for PR, why, and how to budget
  • Client examples and PR success


ABOUT THE INSTRUCTOR
Samantha Frontera is a media expert with years of journalism and public relations experience and has traveled the Midwest working as a local television reporter, anchor, and producer. She has worked with a variety of clients ranging from A-list athletes, national tech product launches, local personal branding, up and coming fashion boutiques, new consumer products and numerous U.S. authors. 
 

Currently, Samantha focuses her energy and passion towards her clients at Exclusive PR which she founded in late 2014 and on her local lifestyle reporting in Chicago. Samantha is also a contributor on WCIU-TV on the popular morning show, You and Me at and Good Day Chicago on Fox Chicago as a lifestyle expert. Additionally, over the past year she has helped build a monthly show where she covers new boutiques, local restaurants, and new businesses in Chicago called ‘City Guide’ on Rose Philips Online, a new lifestyle media magazine in Chicago.

 

Second Chances and Puppy Romances

Helping puppies seems to be the theme of the week as Exclusive PR also attended another great event for animals, ‘Second Chances and Puppy Romances, A Puppy Prom.’ Over a dozen dogs showed up, dressed to impress on the red carpet at the chance to be crowned king and queen.

 

 

 

This new annual event was created by owner, Jennifer Silkwood of the Orland Park Kriser’s Natural Pet store located at: 15160 S. LaGrange Road. There were several vendors and sponsors including: Chicago Land Eskie Rescue, Perfect Pooches Adoption Agency, and Best Buddies Pet Pantry, and the Village of Palos Park.

This new annual event was created by owner, Jennifer Silkwood of the Orland Park Kriser’s Natural Pet store located at: 15160 S. LaGrange Road. There were several vendors and sponsors including: Chicago Land Eskie Rescue, Perfect Pooches Adoption Agency, and Best Buddies Pet Pantry, and the Village of Palos Park.

Owner, Jennifer Silkwood (pictured) has been running the Orland Park Kriser’s since last year and she actually used to be a chef. She said, “I went to culinary school and studied nutrition and after a while, I wanted to do something a little different.” Her husband gave her some sincere advice in which he told her to “follow her bliss” so she knew that meant working with animals. 

Owner, Jennifer Silkwood (pictured) has been running the Orland Park Kriser’s since last year and she actually used to be a chef. She said, “I went to culinary school and studied nutrition and after a while, I wanted to do something a little different.” Her husband gave her some sincere advice in which he told her to “follow her bliss” so she knew that meant working with animals. 

Silkwood is a firm believer in adopting animals in need as well which is why she is a mommy to her dog, Tucker and her cat, Biscuit. If you have any questions about Kriser’s Natural Pet or would like to learn how Jennifer Silkwood can help your pet with their health needs, visit her at the store in Orland Park or go to her website at: http://krisers.com/location/orland-park/.

Silkwood is a firm believer in adopting animals in need as well which is why she is a mommy to her dog, Tucker and her cat, Biscuit.

If you have any questions about Kriser’s Natural Pet or would like to learn how Jennifer Silkwood can help your pet with their health needs, visit her at the store in Orland Park or go to her website at: http://krisers.com/location/orland-park/.

Rose Phillips Online Summer Launch Event Success!

Rose Phillips Online launch event was a huge success last week with Exclusive PR. Lakesha Rose hosted a launch party for her new online lifestyle magazine – Rose Phillips Online this past weekend at Zella Bar. Guests got the chance to mingle, network with journalists, bloggers, and fellow friends who attended the event. 

 

We had a great turn out and all who proudly contributed to the donations of One Tail at A Time; the non-profit, all-breed adoption center that Lakesha partnered with. They brought over Gelato to warm the hearts of the guests.

 

 

Gelato was later adopted in the week:) :) :) 

Also, huge shout-out to the Rose Phillips team shown below:

 

And a big special thank you to the Exclusive PR team below!

And a big special thank you to the Exclusive PR team below!

For more information head to www.rosephillipsonline.com

For more information head to www.rosephillipsonline.com

exclusive+PR strategies

Collaborate with influencers.

Word of mouth, press coverage and endorsements, have long relied on one effective marketing tactic: third-party credibility. No matter who your target market is, the best way to earn credibility is to have people of influence tell others why they appreciate your product or service.