CASE STUDY - Scope of Work
November 2021

Overview:

Press & Media Report

This contract got off to a very strong start! We were able to secure a television interview with Dr. Patrick McEneaney on ABC to promote the growth of their practice before the contract even started.

Once the practice was signed, we were immediately able to book Dr. McEneaney on a series of SEO-friendly thought leader outlets and relevant healthcare-related websites.

As the account grew and the practice expanded its services to include COVID-19 testing, we added that service line to our portfolio of pitch topics. Soon after, we saw an influx of interest from reporters and writers wanting to talk about vaccines, treatment, safety, and testing. We were also able to book Dr. Ashley Lee in PEOPLE Magazine for a feature on winter boots.

Lastly, as we widened the scope of our pitches, we worked more and more with other physicians at NIF&AS to deliver their expertise to the media. This is an overview of the key press secured for Northern Illinois Foot & Ankle Specialists.

Article & Segments:

ABC7
Northern Illinois Foot and Ankle looking to hire workers without clinical backgrounds
Featuring: Dr. Patrick McEneaney
7/31/20

Yahoo! Lifestyle
Northern Illinois Foot and Ankle looking to hire workers
Featuring: Dr. Patrick McEneaney
7/31/20

IdeaMensch
Patrick McEneaney: CEO of Northern Illinois Foot & Ankle Specialists
Featuring: Dr. Patrick McEneaney
8/25/20

Press and Media Report:

WCIU-TV
Breaking Down President Trump's COVID-19 Treatment
Featuring: Dr. Patrick McEneaney
10/8/20

eHealth Radio Network
How to Pivot Your Practice During The Pandemic
Featuring: Dr. Patrick McEneaney
10/28/20

SingleCare
10 Early Signs of Diabetes and When to See a Healthcare Provider
Featuring: Dr. Patrick McEneaney
11/6/20

UpJourney
How To Stop Shoes From Rubbing the Back of Your Ankle
Featuring: Dr. Patrick McEneaney
11/17/20

The Doctor Series
Dr. Lee on National Diabetes Month
Featuring: Dr. Ashley Lee
11/20/20

FOX 32 Chicago
How to Stay Safe and Healthy this Thanksgiving
Featuring: Dr. Patrick McEneaney
11/21/20

Insider
The Best Over-the-Counter Medicines that Relieve Mild COVID-19 Symptoms, According to Doctors
Featuring: Dr. Ashley Lee
12/9/20

Part B News
Telehealth Expands Even More, But Will Mostly Go Away Unless Congress Reacts
Featuring: Dr. Patrick McEneaney
12/14/20

Fox 32 Chicago
What Chicagoans need to know about the COVID Vaccine
Featuring: Dr. Patrick McEneaney
12/19/20

Health Digest
Sneaky Signs You're Not As Healthy As You Think
Featuring: Dr. Patrick McEneaney & Dr. Peter Lovato
1/7/21

Fodors
How COVID-19 and Vaccine Distribution Disproportionately Impact People With Disabilities
Featuring: Dr. Patrick McEneaney
1/7/21

Parade
15 Ways To Keep Glasses From Fogging With a Mask
Featuring: Dr. Patrick McEneaney
1/12/21

Sleepoolis
How to Sleep Better With Bursitis
Featuring: Dr. Patrick McEneaney
1/14/21

People Magazine
The Columbia Ice Maiden Snow Boots Are Podiatrist-Approved
Featuring: Dr. Ashley Lee
1/16/21

Yahoo! Entertainment
Podiatrists and Amazon Shoppers Both Love These Shoe Insoles That Keep Feet ‘Pain-Free’
Featuring: Dr. Ashley Lee
1/31/21

People Magazine
Podiatrists and Amazon Shoppers Both Love These Shoe Insoles That Keep Feet ‘Pain-Free’
Featuring: Dr. Ashley Lee
2/1/21

Runner's World
Everything Runners Need to Know About Peroneal Tendonitis
Featuring: Dr. Ashley Lee
2/22/21

Health Digest
Health Symptoms Men Should Never Ignore
Featuring: Dr. Patrick McEneaney
3/4/21

Medical Bag
How to Make It as a Private Practice Physician
Featuring: Dr. Patrick McEneaney
3/22/21

Insider
The 5 Best Products to Help Plantar Fasciitis Pain, From Supportive Shoes to Inexpensive Insoles
Featuring: Dr. Patrick McEneaney & Dr. Diana Rogers
3/23/21

NBC
8 Best Exercise Face Masks of 2021, According to Health Experts
Featuring: Dr. Ashley Lee
3/24/21

Verywell
Health The 8 Best Hammer Toe Straighteners of 2021
Featuring: Dr. Patrick McEneaney
4/9/21

Byrdie
12 Ways to Soothe Sore Feet
Featuring: Dr. Ashley Lee
4/14/21

The Scary Mommy
The Best Toddler Sneakers For Comfort And Cuteness
Featuring: Dr. Ashley Lee
4/22/21

Verywell Health
The 7 Best Socks for Sweaty Feet of 2021, According to Podiatrists and Dermatologists
Featuring: Dr. Ashley Lee
5/7/21

The Scary Mommy
First Baby Walker Shoes For Toddlers Learning To Walk With Comfort
Featuring: Dr. Ashley Lee
5/16/21

FabFitFun
Wearing Slippers in the House
Featuring: Dr. Ashley Lee & Dr. Diana Rogers
5/17/21

Women's Health Magazine
Walking Shoes Recommendations
Featuring: Dr. Diana Rogers
6/11/21

Health Central
The Biggest Health Myths of All Time
Featuring: Dr. Patrick McEneaney & Dr. Ashley Lee
7/1/21

The Spruce
The 11 Best Slippers of 2021
Featuring: Dr. Diana Rogers
7/7/21

Reader's Digest
Best Walking Shoes For Men
Featuring: Michael Fishkin
7/13/21

AOL
Best Walking Shoes For Men
Featuring: Michael Fishkin
7/13/21

NBC
How to pick the best women's sandals with arch support in 2021
Featuring: Dr. Ashley Lee
7/26/21

The Sports Review
What Is A Good 5k Time? (And How To Improve It)
Featuring: Dr. Elizabeth Bondi & Peter Lovato
7/31/21

Business Insider
The 7 Best Foot Massagers for Chronic Pain and Everyday Aches
Featuring: Dr. Ashley Lee
8/11/21

Parade
Are Your Feet Peeling?
Featuring: Dr. Patrick McEneaney
8/24/21

Yahoo! Lifestyle
The 20 Best Shoes for Standing All Day
Featuring: Dr. Patrick McEneaney
8/24/21

WBBM-AM
Paralympian from Lake Villa has 'amazing adventure' in Tokyo
Featuring: Michael Fishkin
8/25/21

Health.com
What Causes Tingling in Feet—And When to See a Doctor
Featuring: Dr. Patrick McEneaney
9/20/21

Footwear News
The 14 Best Tennis Shoes for Women
Featuring: Dr. Elizabeth Bondi
9/22/21

Yahoo Lifestyle
The 14 Best Tennis Shoes for Women
Featuring: Dr. Elizabeth Bondi
9/22/21

Prevention
20 Best Fall Boots, Sneakers, Loafers, and Slides That Are Comfortable and Stylish
Featuring: Dr. Ashley Lee
9/29/21

Prevention
Best Rain Boots, According to Experts
Featuring: Michael Fishkin
10/4/21

Well + Good
Best Sneakers
Featuring: Dr. Summer Bochat & Dr. Ashley Lee
10/7/21

Well + Good
All About Bunion Correctors
Featuring: Dr. Patrick McEneaney
10/17/21

Greatist
Best Walking Shoes for Women
Featuring: Dr. Patrick McEneaney
10/29/21

Yahoo! Life
20 Best Shoes for Flat Feet
Featuring: Dr. Patrick McEneaney
10/29/21

Verywell Family
Itchy Feet During Pregnancy
Featuring: Dr. Neha Jani
Pending

Uptum Perks
Athlete's Foot
Featuring: Dr. Patrick McEneaney
Pending

Well + Good
Best Shoes for Standing All Day
Featuring: Dr. Patrick McEneaney
Pending

Prevention
Winter Walking Boots
Featuring: Michael Fishkin
Pending

Key Audience Metrics:

See below for the available viewership and readership figures that detail each publications' reach that is publicly available. Data is current as of October 29, 2021. UVPM: Unique Visitors Per Month